Analiza PROFIT i jej wykorzystanie w budowie mapy preferencji parametrów logistycznej obsługi klienta
PROFIT analysis and its use in building a customer service’s parameter preference map
Author(s): Sabina Kauf, Agnieszka TłuczakSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: PROFIT analysis; perception map; preference map; customer service;
Summary/Abstract: This article deals with the study of preferences of purchasers using PROFIT analysis. The aim of this paper is to indicate the applicability of this method in mapping the perception of customer service elements and the benefits of using it. This method allows you to identify the preferences of your audience from the point of view of certain variables.
- Issue Year: 2/2017
- Issue No: 1
- Page Range: 81-90
- Page Count: 10
- Language: Polish