Evolution of paradigm but forming concept of market orientate of region management Cover Image

Ewolucja paradygmatu a kształtowanie się koncepcji rynkowo zorientowanego zarządzania rozwojem regionu
Evolution of paradigm but forming concept of market orientate of region management

Author(s): Sabina Kauf
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: management; public management; regional management; market orientation; relationship marketing

Summary/Abstract: Article presents short characteristic of basic change in the midst. These changes lead showing new paradigm in management, which must take into consideration formation of postindustrial, information and free time society. This civilization paradigm drawn new regard on management of territorial units. It has inclined author for presenting influence of market orientation on region management.

  • Issue Year: 21/2013
  • Issue No: 1
  • Page Range: 13–24
  • Page Count: 12
  • Language: Polish