Identyfikacja rodzajów elastyczności przedsiębiorstwa e-commerce – studium przypadku
Identification of Flexibility Types of the E-commerce Enterprise – a Case Study

Summary/Abstract: The enterprise flexibility becoming more and more important in the ever-changing economic environment and growing competition on a global scale. Available research presents flexibility in various perspectives and in relation to many industries, however, the specifics of the dynamically developing e-commerce sector have not been taken into consideration. The purpose of the article is to identify the types of flexibility that exist in an enterprise operating in the e-commerce industry. The research used in the case study method as allowing for an in-depth analysis of the company’s operations and enabling the exploration of types of flexibility in the trade enterprise. The object of the research was one deliberately chosen company that conducts online sales by e-shop. There were discovered and have been systematized in groups such types of flexibility as assortment flexibility, prices and margins flexibility, flexibilities of cooperation with suppliers, flexibility of order processing process, flexibility of customer service process, flexibility of delivery service, flexibility of on-line service time, flexibility of back-office employees, flexibility of e-story functionality and flexibility of e-shop website appearance. The conducted research showed that, among others, in the e-commerce enterprise there are specific types of flexibility, which are crucial in achieving the company’s economic performance.

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