Ocena sprzedaży produktów perfumeryjnych w opinii kobiet
The Sales Evaluation of Perfumery Products in the Opinion of Women

Summary/Abstract: The purpose of this publication is to identify and evaluate the most important elements of the perfume shopping process in e-commerce and in traditional stores. To reach the target, a survey was conducted on a group of 19147 Polish Internet users, in May and June 2016. The analysis was chosen to answer 562 women who have recently purchased a perfume. The analysis of the results shows a slight difference in the behavior of individual age groups. The youngest customers are among the most demanding consumers, as they evaluated the analyzed areas the lowest. However, in the e-commerce area, the oldest respondents were older than 55 years old.

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