The Social (In)Commensurability between Totalitarian and Anti-Democratic Propaganda
The Social (In)Commensurability between Totalitarian and Anti-Democratic Propaganda

Summary/Abstract: This paper is devoted to a particularly important scientific problem: it isa sociological attempt to conceptualize the social continuity and social incommensurability between propaganda as a classic instrument of power used by totalitarian regimes and propaganda as an immanent functional moment of the postcommunist public sphere. Hence its central task is to trace those focal points of significant difference/repetition at which their discursive (non) coincidences converge and diverge, and which constitute the unified, complete and indivisible ideological agenda of anti-democratic propaganda. Although the latter does not have an organizing potential, innovative methods of government and an alternative political model, it intensely accumulates power by discrediting civil society and creating a cynical social macro-environment – a key prerequisite for ‘modulating’ public opinion with the aim of reconsidering Bulgaria’s membership in the EU and NATO.

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