VNÍMANIE PRODUCT PLACEMENT NA SLOVENSKU
PERCEPTION OF PRODUCT PLACEMENT IN SLOVAKIA
Author(s): Eva PoliačikováSubject(s): Social Sciences, Economy, Marketing / Advertising
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: Product Placement; marketing communication; install of products; slovak and foreign programms;
Summary/Abstract: This submission deals about exploitation of Product Placement as effective instrument of marketing communication. It illustrates the heart of this instrument and his forms. It mentions on the legislative definition of Product Placement in slovakia. It introduce the results of research, that confronts the perception of Product Placement in slovak and foreign programms in Slovakia.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 1
- Page Range: 146-153
- Page Count: 8
- Language: Slovak