PERCEPTION OF PRODUCT PLACEMENT IN SLOVAKIA Cover Image

VNÍMANIE PRODUCT PLACEMENT NA SLOVENSKU
PERCEPTION OF PRODUCT PLACEMENT IN SLOVAKIA

Author(s): Eva Poliačiková
Subject(s): Social Sciences, Economy, Marketing / Advertising
Published by: Univerzita J. Selyeho, Ekonomická fakulta
Keywords: Product Placement; marketing communication; install of products; slovak and foreign programms;

Summary/Abstract: This submission deals about exploitation of Product Placement as effective instrument of marketing communication. It illustrates the heart of this instrument and his forms. It mentions on the legislative definition of Product Placement in slovakia. It introduce the results of research, that confronts the perception of Product Placement in slovak and foreign programms in Slovakia.

  • Issue Year: 4/2015
  • Issue No: 1
  • Page Range: 146-153
  • Page Count: 8
  • Language: Slovak