KEY ACCOUNT MANAGEMENT AKO INOVATÍVNA FORMA PRÍSTUPU K ZÁKAZNÍKOVI NA SLOVENSKU.
KEY ACCOUT MANAGEMENT AS A INOVATION FORM OF ENTRY TO CUSTOMERS IN SLOVAKIA.
Author(s): Eva PoliačikováSubject(s): Social Sciences, Economy, Marketing / Advertising
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: Key Account Management; key customers; relationship management; benefits; risks;
Summary/Abstract: Key Account Management (KAM) represents relationship management with key customers. This article deals with the implementation of Key Account Management. Through this way will be management for the firms effektive, bring him benefit and in the better case can be already this field compettitions advantage for firms. The main aim of this article is a marketing analysis of the reasons, benefits, risks, which are connect with Key Account Management.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 1
- Page Range: 135-145
- Page Count: 11
- Language: Slovak