SUBLİMİNAL MESAJLAR VE GIDA TÜKETİMİ ÜZERİNE BİR DEĞERLENDİRME
Evaluation on Subliminal Messages and Food Consumption
Author(s): Hamza Siğinç, Beşir KOÇSubject(s): Psychology, Marketing / Advertising, Socio-Economic Research
Published by: Bingöl Üniversitesi Sosyal Bilimler Enstitüsü
Keywords: Subliminal; subliminal message; Subliminal Advertisement; Food Consumption;
Summary/Abstract: In this study, the effects of subliminal messages on food consumption were investigated. These messages, which are called subliminal messages or subconscious messages, are used to direct individuals to specific objects outside of their will. Findings obtained as a result of the investigations have shown that these messages serve more than their intended purposes. For example, momentary messages that inseminate people to consume cola and popcorn together being put into a film by a marketing researcher named James McDonald Vicary has increased their sales amount.
Journal: Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (BUSBED)
- Issue Year: 7/2017
- Issue No: 14
- Page Range: 83-96
- Page Count: 14
- Language: Turkish