THE RELATIONSHIP BETWEEN SALES VOLUME AND CONSUMER CONFIDENCE INDEX IN THE TURKISH RETAIL INDUSTRY
THE RELATIONSHIP BETWEEN SALES VOLUME AND CONSUMER CONFIDENCE INDEX IN THE TURKISH RETAIL INDUSTRY

Summary/Abstract: In this study, the relationship between retail sales volume index and consumer confidence index has been examined. The data is for the period 2010Q1-2015Q4. While retail sales volume index is used as the dependent variable in the analysis, independent variables such as consumer confidence index, real GDP and consumer price indices are used. ADF (Augmented Dickey-Fuller) method was applied to determine the stationary state of the series. In addition, an ARDL test was performed for the short and long term applications of the series. According to the research findings obtained, we can see that consumer confidence index and consumer price index variables affect the retail sales volume index variable positively and significantly in the long run; however, it was determined that the real GDP variable positively but did not significantly affect the retail sales volume.

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