Proces kreowania modelu biznesowego w aspekcie zarządzania wartością w firmie rodzinnej
The Creation Process of Business Model in Aspect of Value Management In Family Enterprise

Summary/Abstract: The ability of adjustment of enterprises to changing conditions in environmentis one of the factors deciding of business model. The turbulent changes in environment needs the correct recognizing of character of those changing and structure of business model. The main problems are choosing the methods of identify of elementsof business model and recognizing different elements of value of family enterprise The aim of article is attempt of define the value elements included into a business model. Article presents the effects of researches in Kujawsko-Pomorskie and Mazowieckie voivodeships. The researches were conducted in SMMEs by direct interviews and by Internet with participation of students from 2nd level of study.

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