Online rulez
Online rulez
Author(s): Jana HubinováSubject(s): Ethics / Practical Philosophy, Social Informatics, Marketing / Advertising, Social Norms / Social Control
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital marketing; Goods; Online marketing; Rules;
Summary/Abstract: Rules are the ones that at the same time set and limit our actions. Rules line up attainment of our goals. Judgement upon one´s success is based on certain rules that are considered to be success definition in various environment. This paper tends to specify a few rules that should simplify online marketing for companies not yet well settled in the environment of online marketing as a branch of digital marketing. The point of our article is to gather simplified data, here so-called rules on how to settle down the ground stones of promotion of one´s company via online marketing tools. The set of rules here provided is a very basic one and shall serve as the starting point for online identity creation. Definitely it shall not be taken for granted as a tutorial leading to inevitable success.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 302-309
- Page Count: 8
- Language: English