BRAND NEW ! FACULTY MORPHOSIS – A CONCEPT OF PROJECT DIGITALIZED YOUTH IS GOING TO LOVE- MARKETING STRATEGY PRE-LAUNCH STUDY
BRAND NEW ! FACULTY MORPHOSIS – A CONCEPT OF PROJECT DIGITALIZED YOUTH IS GOING TO LOVE- MARKETING STRATEGY PRE-LAUNCH STUDY

Summary/Abstract: Business is moving the world. We do business every single day. We go to the supermarket and buy bread, we get paid for work we do, sometimes we do business in relationships, too. Business is present in every single step we take in our lives, no mater how much anti consumerist we wish or claim to be. We aim this paper as a short introduction into a brand new marketing project in regards to FMK UCM presentation of its digitalized face. We would like to present a whole new concept of FMK UCM marketing strategy specialized on new studying programmes in its portfolio. There are no doubts that the youth oriented at massmedia and marketing background here in Slovakia loves the corporate brand FMK UCM - its students, potential future students, as well as the public. There is, though, always a way how to increase brand´s attractivity for its clients. I come up with a BRAND NEW Faculty Morphosis concept oriented at digitalized youth and, as such, an interesting alluring technique to be applied by our faculty. This paper is aimed to be a short introduction into a brand new marketing project in regards to FMK UCM presentation of its digitalized face.

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