The Melting Pot of Covid (A Mass Society or a Mass of Individuals)
The Melting Pot of Covid (A Mass Society or a Mass of Individuals)

Summary/Abstract: Even tough it may seem incorrect to refer to a marketing strategy as to a melting pot, especially taking into account the fact that ahead of any marketing strategy there should be a phase of profound planning, well-organized implementation and subsequently a critical evaluation phase. All planned, everything organized. On the other hand, there suddenly has appeared a health and safety related incident imposing great social, economic and business challenges on both small and in the-size entrepreneurs. Large international companies have been reporting minor but unexpected businessrelated situations, too. Foreign market in Europe has been partially closed orstrictly regulated. This paper does not intend to provide a universal know-how preventing entrepreneursfrom loosing their stable position; that would be much of a challenge for a pandemic halftime. If small and medium-size companies survive, they will need fresh ideas, either in new products and services creation or break throughs in marketing their old ones. Companies started to look for new perspectives. We come up with a silver lining of Covid19 pandemic and small but significantly important steps in marketing tendencies that may bring fresh air to manufacturers and service providers advertising their old products.

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