Culture and Religion as Key Factors in Contemporary Marketing
Culture and Religion as Key Factors in Contemporary Marketing
Author(s): Neviana KrastevaSubject(s): Social Sciences, Economy, Sociology, Socio-Economic Research
Published by: Международно висше бизнес училище
Keywords: marketing ; marketing mix; culture; religion
Summary/Abstract: The research is devoted to the phenomenon of the influence of culture and religion on the development of the marketing programs of the companies. Various case studies have been dealt with by attempting to cover diverse cultures and continents – Scandinavian countries, Mexico, Islamic marketing, Japan. Conclusions are drawn on the different marketing approaches to be applied. JEL Classification: M31 M3
Journal: Научни трудове. Международно висше бизнес училище - Ботевград
- Issue Year: 2017
- Issue No: 9
- Page Range: 99-134
- Page Count: 36
- Language: English