Masking Taboos in Advertising
Masking Taboos in Advertising

Summary/Abstract: Nowadays many advertisers strive towards putting a smile on the face of its future consumer. There are some items which are hard to advertise without humour: such are the so-called taboo items, like condoms or women’s hygiene products. The present essay analyses many advertisements from different cultures and follows the timeline how these items were successfully marketed. Several examples stand in focus which prove that humor can successfully advertise products which are taboo in a normal conversation.

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