A reklám jelentésvilága
The meaning of advertising
Author(s): Réka NagySubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: advertising;meaning;
Summary/Abstract: These short essay tries to examine how it becomes a sign, a sign carrier print advertising, what reports and how it passes. I have to remember,that the conceptual framework of the advertising problem is everyday semiosis.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: III/2008
- Issue No: 4
- Page Range: 61-66
- Page Count: 6
- Language: Hungarian