Second-hand képek (avagy intertextualitás a reklámban)
Second Hand Images or Intertextuality in Advertisements
Author(s): Réka NagySubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: publicity; intertextuality; hipertextuality; false mirror
Summary/Abstract: This work aims to present the function of intertextuality in the world of advertising. Different ads will be analyzed according to Genette’s transtextual categories of: hipertext and architext. Besides this I will try to emphasize the dualistic relation between advertising and consumers,which is a Me-Other type of relation, where the two merge as the result of persuasion.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: V/2010
- Issue No: 1
- Page Range: 87-96
- Page Count: 10
- Language: Hungarian