Rynek napojów bezalkoholowych w Polsce
Non-alcoholic drinks’ market in Poland

Summary/Abstract: The aim of this article is to presents a complete picture of trends, and also current and future position of soft drinks’ market in Poland. For this purpose was made an analysis of alcohol-free drinks’ market in Poland against chosen EU countries and prediction of this market based on institution’s data, which explores the market. As a research method was used an analysis of secondary data, mainly Euromonitor International’s information and details from statistics institutions such as Eurostat and Central Statistical Office and also consumer research conducted by Norstat company. The research period lasted from 2010 to 2015 with perpective on 2016–2020. Non-alcoholic drink’s market was divide into six categories: bottled water; carbonated drinks; juices, nectars and fruit drinks; energy drinks; isotonic drinks; tea and RTD (ready-to-drink) coffee.

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