Место војних одмаралишта у туристичкој понуди Србије
Place of Military Tourist Institutions in the Tourist Offer of Serbia

Summary/Abstract: On the basis of the conducted analyses, impressions and marks given by the visitors, tourist trade, geographical-traffic position and other competitive advantages, it can be concluded that the Military Tourist Institutions along with their locations have their own place in the tourist offers of Serbia. However, it can also be concluded that it is necessary to implement the study research for the purposes of any further development. It has been affirmed: that the MTI guests are mostly satisfied by their services and the relation between the price and the quality; that there have been some defaults in the area of advertisement and the presentation of the MTI services to any potential guests by the means of media and tourist agencies; that the total score of the marks regarding the additional services is very low; that there has been a decrease regarding the number of guests in the relevant period, along with low accommodation occupancy rate, as well as, progressive decrease of duration of staying by all categories of hotel guests. All of this leads to a conclusion that there are new tendencies of guests and there is a need to implement new services in the tourist offer. The basic products of the Military Tourist Institutions have not been determined and have not been based on all available products in the areas of their location. Every MTI is individually presented and within its rage of capacity it can improve its available capacities and provide new tourist products, while all these Military Tourist Institutions together could be a new tourist cluster in Serbia. With the reconstruction of the existing capacities and conceptualization of any new services, under condition of applying optimal strategy on all locations, along with the application of the conducted research results and considering all the phases of target marketing (market segmentation, selection of target market, product positioning), the Military Tourist Institutions, as a recognizable brand, have a great chance regarding the development of all tourist products of Serbia. By taking into consideration the size of the problem and by determination of new tourist products and the target segment, the MTI would get a starting point and ideas that would help them get out of the long period of decadence. That would give them an opportunity to develop all the mentioned tourist products and, in that way, they would not have to worry about their future.

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