Internet as a Divergence Factor in Tourist Behaviors of Poles (on the Basis of Survey Results) Cover Image

Internet czynnikiem dywergencji w zachowaniach turystycznych Polaków (w świetle wyników badań)
Internet as a Divergence Factor in Tourist Behaviors of Poles (on the Basis of Survey Results)

Author(s): Renata Seweryn
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: internet; information; communication; tourist behaviors

Summary/Abstract: The purpose of the article is to answer to the question, whether and which tourist behaviors of Poles who draw the knowledge from internet are different from the behaviors of those, who do not reach to the network during searching for the tourist products. To determine those divergences (with the help of Mann-Whitney <em>U</em> test and Pearson c<sup>2</sup> test) there were used the empirical data coming from the survey, conducted in 2015. The obtained results (which was preceded by the literature review on the advantages of internet as a source of information in the tourism) allow to conclude that Polish internet users, more often than others, are engaging in the tourism, are arranging the trip on their own, are travelling with friends, by their own car, they are staying in the hotels and the private lodgings as well as are enjoying the services of the restaurant and are eating the fast food.

  • Issue Year: 44/2016
  • Issue No: 3
  • Page Range: 177-187
  • Page Count: 11
  • Language: Polish