Delikatne musssnięcie, MONstrualna dziura, OBAMERYKA, Futbol w czasach zarazy — On the reception of press and TV headlines and advertising slogans Cover Image

Delikatne musssnięcie, MONstrualna dziura, OBAMERYKA, Futbol w czasach zarazy — o recepcji nagłówków prasowych i telewizyjnych oraz sloganów reklamowych
Delikatne musssnięcie, MONstrualna dziura, OBAMERYKA, Futbol w czasach zarazy — On the reception of press and TV headlines and advertising slogans

Author(s): Katarzyna Burska
Subject(s): Language and Literature Studies, Media studies, Theory of Communication, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego

Summary/Abstract: Journalists and copywriters use many language games to attract the recipient’s attention nowadays. The article shows the results of a questionnaire which tries to answer the following question: What is the competence of the media text’s senders? The author discusses which linguistic phenomena play the most important role in press and TV headlines and advertising slogans. Are recipients able to recognize modification of phrases, proverbs and titles of films, books and songs, portmanteaus, graphic treatments and visualizations? Furthermore, the results of the questionnaire indicates what word-play has the greatest persuasive influence on the receiver.

  • Issue Year: 2012
  • Issue No: 46
  • Page Range: 28-41
  • Page Count: 14
  • Language: Polish