Sociology of the Consumer Body Cover Image

Sociology of the Consumer Body

Author(s): Bernard Harbaš
Subject(s): Social Philosophy, Sociology, Structuralism and Post-Structuralism, Social Theory, Sociology of Culture, Sociology of the arts, business, education, Socio-Economic Research
Published by: Ekonomski fakultet - Univerzitet u Zenici
Keywords: sociology of consumption; body; fashion; looks; fit; biopolitics;

Summary/Abstract: Body represents one of the most important topics of contemporary social theory (philosophy, anthropology, and sociology) and draws an increasing interest of sociology of consumption. Contemporary theory considers consumption less as economic activity and more as a culturally conditioned social activity which bears certain social meanings. In this manner, this article shows body as a cultural phenomenon, which feeds itself, dresses itself, belongs and bears certain identity. This article analyzes different “body” activities such as fashion, looks, nutrition, rest. The activities’ bearing of certain meanings (belonging, identity, status) shows us that the body activity is bare satisfying of basic biological needs and it is a specific cultural activity.

  • Issue Year: 2017
  • Issue No: 8
  • Page Range: 109-118
  • Page Count: 10
  • Language: Bosnian