Strategic dimension of corporate social responsibility Cover Image

Strategiczny wymiar społecznej odpowiedzialności przedsiębiorstwa
Strategic dimension of corporate social responsibility

Author(s): Agata Rudnicka
Subject(s): Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: There is a growing interest in the concept of corporate social responsibility among Polish companies. Social responsibility, due to its innovative nature and potential gives companies opportunities of improving their competitiveness and efficiency. Thus it is becoming an important factor for business success. Stakeholders may play an important role as a link between CSR and management system. They are these groups to whom many different social activities are addressed. An attempt should be made to integrate economic and non-economic goals with the business strategy. In the article the strategic dimension of corporate social responsibility will be presented.

  • Issue Year: 2011
  • Issue No: 19
  • Page Range: 239-245
  • Page Count: 7
  • Language: Polish
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