Wybrane problemy segmentacji rynku usług żywieniowych
Chosen aspects of market segmentation in foodservice

Summary/Abstract: The following study presents the significance of market segmentation in company’s marketing strategy. The article describes the general definition and criteria of foodservice market segmentation; as well as analyzes the specification and the degree of adaptation to the consumer’s needs. Presented study case focuses on most common issues of foodservice market segmentation; and characterizes the attempts of its segmentation based on chosen criteria.

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