Znaczenie języka w decyzjach młodych konsumentów w wyborze miejsca wakacji – przykład Polski i Hiszpanii
Signification of language in vacation`s making decision of young consumers – example of Poland and Spain

Summary/Abstract: The paper presents the empirical research`s results conducted in the groups of young consumers from Poland and Spain. The aim of the paper is to show the significance of language in the holiday`s making decisions among young consumers. Literature studies on the cultural diversity of foreign markets, including the language and models of decision concerning the choice of destination of vacation spots, were the basis for the empirical research. To achieve the purpose the authors carried out empirical research conducted among young Polish and Spanish consumers. The results indicate significant differences which are connected with the importance of language in the selection of holidays in both groups of respondents.

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