Czas wolny jako determinanta marketingu usług turystycznych
Leisure time as a factor determining marketing of tourist services

Summary/Abstract: Leisure time is a prerequisite for participation in tourism. However, the impact of leisure time on the tourist services market is much bigger. Namely, it affects primarily consumer behavior which reflects changes in the perception, importance, price and division of leisure time. This paper’s aim is to analyze the role of leisure time (in a demand-related approach) in determining marketing of tourist services. The role of time has been presented in the process of shaping the tourist product, its price, distribution and promotion. The paper is of a theoretical nature with studies of literature on the subject as the adopted research method.

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