Skuteczność innowacji marketingowych w środowisku portali społecznościowych
Efficiency of marketing innovation in the social media

Summary/Abstract: Social media marketing and search engine optimization (SEO) constitute increasing share f marketing campaigns, which aim at increasing the popularity usability of company web pages both by direct customers getting and increasing the number of the website visit as well as by capturing links leading to the company webpage. The use of marketing in social media is an innovative and effective form of advertising; however it seems to be a better solution to combine it with promotional activities in other media.

• Details
• Contents