Application of Augmented Reality in the supply chain – case studies Cover Image

Wykorzystanie rozszerzonej rzeczywistości w łańcuchach dostaw – studia przypadków
Application of Augmented Reality in the supply chain – case studies

Author(s): Natalia Szozda
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: supply chain; process management; Augmented Reality; new technologies;

Summary/Abstract: New technologies have a huge impact on the way how the companies communicate and interact with each other. In industry, we can observe an increasing use of automation, processing and exchange of data, cyber-physical systems, the Internet of Things and cloud technology. What is also interesting is the issue of Augmented Reality, which is a technology allowing the imposition of the additional virtual information on the actual image. However, does the AR technology have an impact on the conduct of business and development of modern supply chains? The aim of the article is to show the possibilities of using the Augmented Reality technology in the management of global supply chains. On the example of the European supply chains, the article will show the ability to use the AR in the major supply chain processes, i.e. customer relationship management, customer service or production flow management.

  • Issue Year: 2017
  • Issue No: 31
  • Page Range: 47-54
  • Page Count: 8
  • Language: Polish