Argumentation et persuasion dans le discours éditorial
Argumentation and persuasion in the editorial speech

Summary/Abstract: The editorial speech is in its essence a persuasive speech which actualizes by the mechanism of argumentation. Our study is an analysis of the way in which the argumentation is being attained in the editorial speech both on macro and micro structural level. The interpretation service of the leading article is developed by the fact that in here all the words not only send off information but construct an atmosphere, the discursive devices being accomplished with the generous usage of the figurative language.

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