Marki operatorów logistycznych w ocenie studentów
The Brands of Logistics Operators in Students Assessment

Summary/Abstract: A brand is an important part of creating the image and positioning of logistics operators in the market. The aim of the paper is to compare opinions on the brands of selected logistic operators in the assessment of students. The study uses the following research methods - literature analysis, comparative analysis and indirect survey method using questionnaire survey technique. Brand awareness of logistic operators is high, potential buyers recognize or recall which category the brand belongs to. Attempts taken to position their offer may decide the competitive advantage of the companies described on the Polish market.

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