Przegląd dobrych praktyk polskich klastrów w zakresie marketingu na przykładzie wybranych podmiotów
Review of Good Practices of Polish Clusters in the Field of Marketing on the Example of Selected Entities

Summary/Abstract: In the last few years lots of attention has been paid to clusters. Their activity has a strong influence on the development and economy of the region and sometimes also the country as a whole. There are many studies on cluster policy and clustering support. There is also a growing number of materials in the field of cluster marketing. These entities are already aware of the fact that the product/service generated within the cluster is not sufficient but they also have to develop in other areas, including marketing, to build their brands and recognition. Hence clusters are becoming more and more experienced in the context of their marketing tools and its effectiveness. The main purpose of the paper is to present good practices of clusters in the area of marketing. The presented activities may inspire other clusters and support their marketing activities.

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