The Application of S.H. Schwartz Universal Theory of Human Values in a Sociological Research
The Application of S.H. Schwartz Universal Theory of Human Values in a Sociological Research

Summary/Abstract: The article deals with the aplication of Schwartz theory of human values in a sociological research. The Schwartz theory of human values is a psychological theory of motivation in human behaviour and acting. The article is a critical introduction to a research of human values comparing research approaches of M. Rokeach, G. Hofstede, R. Inglehart and S.H. Schwartz. The “youngest” one — Schwartz’s has an aspiration to be universal. This theory has a common ground with a number of sociological theories. Basically, it is possible to apply this theory in empirical investigation of spectrum of nowadays sociological themes, topics and theories. The article is an attempt to step toward empirical investigations of values in sociology.

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