ZNACZENIE BADAŃ MARKETINGOWYCH W DZIAŁALNOŚCI KLASTRÓW
IMPORTANCE OF MARKETING RESEARCH IN THE ACTIVITIES OF CLUSTERS

Summary/Abstract: In recent years, more and more entities attach particular importance to market research. These are not just companies but also other entities that appreciate the benefits of implementing such measures. Marketing research is also applied in such bodies as clusters. Very often they are used for developing strategies, or developing a package of services rendered to the cluster members. The purpose of this article is to present the range of marketing research used by clusters, aimed, among others, at generating business purposes, used in strategic documents, including those used in the competition for National Key Clusters

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