Cinema in The Ruins. Film‐Marketing in Berlin 1945-1949 Cover Image

Kino w ruinach. Promocja filmów w Berlinie 1945-1949
Cinema in The Ruins. Film‐Marketing in Berlin 1945-1949

Author(s): Magdalena Saryusz-Wolska
Subject(s): Anthropology, Gender Studies, Media studies, Communication studies, Social history, Cultural Anthropology / Ethnology, Culture and social structure , Sociology of Culture, Sociology of the arts, business, education, WW II and following years (1940 - 1949), Film / Cinema / Cinematography, Marketing / Advertising
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: popular culture; film; Germany; Berlin; cinema; promotion; marketing; cinema; cinema advertising;

Summary/Abstract: The article deals with marketing strategies of films and cinemas in Berlin during the first years after World War II. The author analyses diverse visual presence in the ruined city. Special attention is paid to questions concerning the political situation (Berlin as an occupied and divided city) as well as the demographic situation. Given the huge surplus of women in the German population after 1945, cinema audiences reflected this fact very precisely – seeing as the cinema was one of the few leisure time activities in those years.

  • Issue Year: 37/2013
  • Issue No: 03
  • Page Range: 86-101
  • Page Count: 16
  • Language: Polish