ИСТОРИЧЕСКОТО ПЕРИОДИЗИРАНЕ НА РЕКЛАМАТА – ПРОБЛЕМИ И ИНТЕНЦИИ
HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS
Author(s): Velin Stefanov StanevSubject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: advertising;marketing;hyper-consumption;periodization of advertising
Summary/Abstract: The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.
Journal: Народностопански архив
- Issue Year: 111/2017
- Issue No: 3
- Page Range: 36-49
- Page Count: 14
- Language: Bulgarian