Cechy e-commerce i ich wpływ na pozycję rynkową e-kupującego
E-commerce Features and Their Impact on E-buyers Market Position

Summary/Abstract: Rational use of characteristic for e-commerce new possibilities of obtaining relevant information about e-retailers can improve critical business information resources owned by e-customers. This fact is getting increasingly important as the use of e-commerce is on a steady rise in every corner of the globe. It seems that, due to the Internet and the information resources available on the network, customers have the opportunity to deepen their knowledge on e-retailers and their offer. This, in consequence, leads to a more rational purchase decisions made by online customers.

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