Przegląd typów relacji marketingowych w kontekście generowania zjawisk emergentnych
Effectiveness of Marketing Relations

Summary/Abstract: Each kind of marketing relations has a potential which, when activated, will contribute to the company development. If noticed and adequately used, they will enable reorganisation of old structures and generation of new forms of interpersonal contacts. Any relations that are not sustained will soon perish as a result of turbulent changes taking place in the environment.One of the methods to sustain the impact of relations on improving the competitivenessis making use of the emergence phenomena in the context of synergy effect creation.Marketing relations may be treated as intangible resources of an enterprise, which – if used adequately – will contribute to increasing its profit. As a result of increasing the effectiveness of marketing relations, it is possible to obtain faster growth of all business areas of each business entity.

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