Średnia arytmetyczna jako wyznacznik pozycjonowania rynkowego przedsiębiorstw
Arithmetic average as measure in market positioning of enterprises

Summary/Abstract: The author developed the concept of positioning to the arithmetic average in this paper. This relatively simple way of creating the image of an enterprise is directed to that part of the stakeholders who do not have adequate theoretical knowledge of statistics. In the author opinion, presented methods, despite their shortcomings, can be used in the creation of strategic marketing concepts. The paper is methodological continuation of the previous author's considerations in this field. The new concepts were based solely on stymulants

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