Fuzzy WebQual Method and Its Application in an Assessment of Information Websites Cover Image

Rozmyta metoda Webqual i jej zastosowanie w ocenie internetowych serwisów informacyjnych
Fuzzy WebQual Method and Its Application in an Assessment of Information Websites

Author(s): Bartłomiej Jefmański
Subject(s): Media studies, Business Economy / Management, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: internet services quality; fuzzy WebQual; fuzzy WebQual index;

Summary/Abstract: The article describes a modification of the WebQual method using fuzzy sets. The starting point in the development of the method was the assumption that the respondents’ opinions are subjective and ambiguous and should be expressed using fuzzy sets. They have been transformed from a five-point measurement scale to triangular fuzzy numbers. The paper presents the estimation of the fuzzy WebQual index based on arithmetic operations for fuzzy numbers. The proposed method was tested in an evaluation of the Central Statistical Office website.

  • Issue Year: 2/2014
  • Issue No: 1
  • Page Range: 221-233
  • Page Count: 13
  • Language: Polish