Zarządzanie relacjami z klientem a firmy prowadzone zgodnie z oczekiwaniami klientów
Customer relationship management and customer driving companies

Summary/Abstract: The article deals with the latest trends currently applied in business environment for managing customer relationships and their application in practice. It is also focused on organization’s need for identification, learning process, understanding customer’s value and adapting firm’s supply to customer’s needs. The paper discusses taking care of internal and external customers, identifying and building values of corporate culture and their application in practice.

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