Promocja gminy jako element marketingu terytorialnego
Commune Promotion as a Part of Territorial Marketing

Summary/Abstract: When superior goals of a commune is discussed it is necessary to be aware that it should be aimed on commonwealth of its citizens. Thanks to an appropriate marketing mix composition it is possible not only to assure a positive commune image but also to attract prosper investors, tourists and other subjects interested in a commune offer. Integrated promotion actions allow to accomplish presupposed goals.

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