Ict jako narzędzie budowania i utrzymywania relacji biznesowych w przedsiębiorstwach funkcjonujących na terenie polski
ICT as a tool to build and maintain business relationships in companies operating in Poland

Summary/Abstract: The paper considers the topic of the use of ICT in building and maintaining business relationships. The authors present the results of the literature review and findings of the qualitative research conducted in the form of 16 individual in-depth semi-structured interviews in four companies operating in Poland. The study enables the determination of the extent to which the surveyed companies use ICT tools to build and maintain business relationships, the role assigned to them in these processes and the way the role of these tools and their perception have evolved over the years. The obtained results indicated that the surveyed companies use ICT tools in the process of building and maintaining business relationships with varying intensity. However, the increasing involvement of these tools in dealing with business partners is evident. In the past, the use of such tools was considerably smaller. Yesterday the technological barriers and many other limitations related to running a business caused that direct communication was the dominant form of contact with business partners (at all stages of building and maintaining business relationships).

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