Polityka produktu realizowana w polskich przedsiębiorstwach – wyniki badania
Product policy in polish enterprices – research results

Summary/Abstract: The aim of this papers is to identify, on the basis of research results, selected elements of product policy implemented by polish enterprises. The research was conducted by employees of the Department of Marketing and Commerce at Nicolaus Copernicus University in 2010, on a sample of 350 enterprises in Poland. The measurement was made by using the methods of Paper And Pencil Interview (PAPI) and Computer and Assisted Telephone Interview (CATI).

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