Teorija odnosa s javnostima: evropska alternativa
Theory of Public Relations: European Alternative
Author(s): Boris LabudovićSubject(s): Theory of Communication, Social Theory, Marketing / Advertising
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: public relations theory; James Grunig; Susanne Hölmstrom; Niklas Luhmann;
Summary/Abstract: I criticize public relations approaches of James Grunig and Susanne Hölmstrom, offering a new approach based on the theory of Niklas Luhmann.
Journal: CM Komunikacija i mediji
- Issue Year: 3/2008
- Issue No: 9
- Page Range: 61-95
- Page Count: 35
- Language: Serbian