Customer Acceptance of Electronic Banking: Evidence from Slovakia Cover Image

Customer Acceptance of Electronic Banking: Evidence from Slovakia
Customer Acceptance of Electronic Banking: Evidence from Slovakia

Author(s): Martin Vejačka
Subject(s): National Economy, Business Economy / Management, Recent History (1900 till today), ICT Information and Communications Technologies
Published by: Reprograph
Keywords: electronic banking; acceptance; technology acceptance model; internet banking;

Summary/Abstract: The electronic banking and its various forms became the most important distribution channel of banking services in retail banking sector. Several studies worldwide investigate the acceptance of electronic banking among customers based on various factors and attributes. The most of the studies in this area use the Technology Acceptance Model for investigating customer acceptance of electronic banking forms. The paper employs this model with some adjustments with aim to investigate the electronic banking acceptance in conditions of Slovak retail banking market. The data were gathered by survey conducted among Slovak retail banking customers. The hypotheses formed on the basis of model were tested by the factor analysis of gathered data. The results show influence of perceived usefulness, the amount information about electronic banking and perceived enjoyment on customer acceptance of electronic banking. Perceived ease of use and security and safety were not identified as statistically significant factors of electronic banking acceptance. The results of the study correspond with the results of other studies conducted in many countries worldwide.

  • Issue Year: IX/2014
  • Issue No: 29
  • Page Range: 515-523
  • Page Count: 9
  • Language: English