Critical factors of e-commerce development Cover Image

Critical factors of e-commerce development
Critical factors of e-commerce development

Author(s): Arnoldina Pabedinskaitė
Subject(s): Demography and human biology, Economic development, EU-Accession / EU-DEvelopment, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Kauno Technologijos Universitetas
Keywords: e-commerce development; factors affecting e-commerce;

Summary/Abstract: This paper analyses the factors affecting the development of e-commerce. Based on an analysis of scientific sources, the following factors and indicators reflecting them have been chosen for the quantitative analysis of the impact of external environment factors: technological factors – Internet access, the demographic structure of the population, namely, ratio of women to men in the population, ratio of working-age to non-working-age population, computer and Internet literacy of the population; economic factors – GDP, the employment rate, minimum wage and consumption expenditure per capita. The correlation analysis performed on the basis of the EU-27 data shows the highest correlation coefficients between the volume of e-commerce and the Internet usage, computer and Internet literacy, employment rate and the minimum wage. A strong relationship is also between the scale of e-commerce and the integrated Networked Readiness Index as well as the favourability of the ICT environment in a specific country.

  • Issue Year: 2013
  • Issue No: 05
  • Page Range: 118-125
  • Page Count: 8
  • Language: English