Vartotojų Elgsena Elektroninėje Prekyboje
Consumers Behaviour In E-Commerce
Published by: Vilnius Gediminas Technical University
Keywords: e-business; e-commerce; consumer behaviour.
Summary/Abstract: The use of the Internet in the world has increased almost fivefold since the year 2000, and in 2011 almost one-third of the population had been using the Internet. Respectively the volumes of e-commerce increase rapidly in all countries. The purpose of the article is to carry out the analysis of consumers’ behaviour patterns in the electronic commerce highlighting the main factors affecting consumers’ decision to buy, and explore the attitude of consumers towards purchases over the Internet with reference to the survey data. Correlation analysis was used to define the relationship between the purchases over the Internet and the factors which determine e-consumers’ decision to buy.
- Issue Year: 13/2012
- Issue No: 4
- Page Range: 352-364
- Page Count: 13
- Language: Lithuanian