Evaluation of Free CRM Solutions for Small E-Business Operations in Bul
Evaluation of Free CRM Solutions for Small E-Business Operations in Bul
Author(s): Bozhana IvanovaSubject(s): ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: free CRM systems; CRM in e-commerce; CRM systems evaluation
Summary/Abstract: CRM plays a key role in the development of e-commerce. Online retailers, owners of small online stores cannot afford expensive CRM systems, so it is necessary to apply a method for evaluation of free CRM solutions available on the market. The present article offers a comparative analysis of free CRM systems, based upon an own system of evaluation criteria. A solution applicable to small online stores in Bulgaria is being suggested.
Journal: Izvestiya. Journal of Varna University of Economics
- Issue Year: 60/2016
- Issue No: 1
- Page Range: 106-117
- Page Count: 12
- Language: English