Оценка на безплатни CRM решения за дейността на малките е-магазини в България
Evaluation of Free CRM Solutions for Small Online Stores in Bulgaria
Author(s): Bozhana IvanovaSubject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: free CRM systems; CRM in e-commerce; CRM systems evaluation
Summary/Abstract: CRM plays a key role in the development of e-commerce. Online retailers, owners of small online stores, cannot afford expensive CRM systems, so it is necessary to be found method for evaluation of free CRM solutions available on the market. In this scientific article is formed a comparative analysis of free CRM systems, according to formulated by us system of criteria for evaluation. A solution appropriate for small online stores in Bulgaria is indicated.
Journal: Известия. Списание на Икономически университет - Варна
- Issue Year: 60/2016
- Issue No: 1
- Page Range: 110-123
- Page Count: 14
- Language: Bulgarian