The representation of post-folklore in the internet space: the typology of genres Cover Image

The representation of post-folklore in the internet space: the typology of genres

Author(s): Zhanna Zaharivna Denysyuk
Subject(s): Customs / Folklore, Media studies, Semiology, Social Philosophy, Cultural Anthropology / Ethnology, Culture and social structure , Theory of Communication, Sociology of Art
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: post-folklore; genres of post-folklore; creolized text; memes; demotivates; photo-gags; cartoons; comics; art hyphae;

Summary/Abstract: Purpose of Article. The goal of the article is to study the genres of post-folklore, presented communicative practices on the Internet. Methodology. The methodology of the study is to apply analytical, cultural and semantic methods in the researching of genre variety of the postfolklor, mediated network online. Scientific novelty. Scientific novelty of the work means the classification of the post-folklore genres, represented in the Internet space, basing on the characteristics of the semiotic systems of the texts. Conclusions. It is found out that the basic characteristics of genres of the post-folklore, mediated Internet communication practices, are the non-linearity, hyper-textuality and multicomponent. In addition to verbal genres, known in traditional folklore, the other genres have particularly achieved the development of with superior visual components, which form the complicated creolized semiotic texts. The post-folklore works, which are formed by the communicative process and information sharing, have a predominantly entertainment and play direction (memes, demotivates, photo-gags, cartoons, comics, hyphae art) and reflect the current events and social phenomena, concerned network users.